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Customer perception is not a mystery! Brands can monitor and measure perception by investing a little time and using smart tools and techniques. Customer perception, when measured, provides a stream of valuable consumer insights. When a brand conducts deep dive and measures customer perception,  It unlocks behind-the-scenes of how customers look at your brand. You can

When you have an online business, defining your target market is everything. Getting traffic to your website is just not enough. You need targeted traffic that is specifically chosen for your niche and industry. You need to know that the people coming to your website are interested in what you have to offer. When

There are two main types of retargeting: pixel-based and list-based. The way each works is slightly different, and each has different advantages based on your campaign goals. Pixel-Based Retargeting Pixel-based retargeting is a way to re-display your material to any anonymous site visitor. This is probably the most common type of retargeting. When someone comes to

What is Media Planning Media planning is the process by which marketers determine where, when, and how often they will run an advertisement in order to maximize engagements. It involves researching, identifying, analyzing, comparing, planning, and working around a brand’s budget.   Set Your Goals  Get to know your client’s on the deepest level possible. An effective media plan will

Everyone is yelling from a mountain top, but success isn’t determined by who’s making the most noise or has the biggest budgets. It’s more about knowing who you’re talking to and where you should be directing the message. A whisper can go a long way if it’s done correctly. That, in a nutshell, is