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When you have an online business, defining your target market is everything. Getting traffic to your website is just not enough. You need targeted traffic that is specifically chosen for your niche and industry. You need to know that the people coming to your website are interested in what you have to offer. When

There are two main types of retargeting: pixel-based and list-based. The way each works is slightly different, and each has different advantages based on your campaign goals. Pixel-Based Retargeting Pixel-based retargeting is a way to re-display your material to any anonymous site visitor. This is probably the most common type of retargeting. When someone comes to

What is Media Planning Media planning is the process by which marketers determine where, when, and how often they will run an advertisement in order to maximize engagements. It involves researching, identifying, analyzing, comparing, planning, and working around a brand’s budget.   Set Your Goals  Get to know your client’s on the deepest level possible. An effective media plan will

Everyone is yelling from a mountain top, but success isn’t determined by who’s making the most noise or has the biggest budgets. It’s more about knowing who you’re talking to and where you should be directing the message. A whisper can go a long way if it’s done correctly. That, in a nutshell, is

Facebook’s reach is massive. Every day, 1.84 billion people use Facebook. And when they use it, they spend roughly just under an hour on it. Facebook has billions of users. Facebook has billions of people on its network. That’s why 200 million businesses have business pages on this mega-huge platform, targeting mostly shoppers under the